Types of data we collect from you and how it is used
Information you give us
You give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, sign up to our newsletter, search for a product, place an order on our site, enter a competition, promotion or survey and contact our customer care team. The information you give us may include, but is not limited to, your name, address, date of birth, email address and payment details.
We do not store card details; All card details are processed by our payment processor Nochex Limited. For fraud prevention purposes, we use information supplied during the course of you placing an order. You can read about Nochex security here: https://www.nochex.com/fraud-prevention-security/
Information we collect about you
With regard to each of your visits to our site we may automatically collect the following information:Technical information, including the IP address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; Information about your visit, including the full Uniform Resource Locators (URL) to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.
Information we receive from other sources
Google Analytics: We use Google Analytics to analyse metrics such as number of visits, demographics, device information and user journey. All data we use within Google Analytics is anonymous.
We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer's hard drive. Such information will not identify you personally. It is statistical data. This statistical data does not identify any personal details whatsoever.
Use of Your Information
We use the information that we collect from you to provide our services to you. In addition to this we may use the information for one or more of the following purposes:
- To provide information to you that you request from us relating to our products or services.
- To provide information to you relating to other products that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
- To inform you of any changes to our website, services or goods and products.
If you have previously purchased goods or services from us we may provide to you details of similar goods or services, or other goods and services, that you may be interested in.
You have the option to sign up to our email newsletters during the process of placing an order, setting up an account with us or when accessing the site and registering via the pop up. If you opt-in to receive newsletters, we use your purchase history and order frequency to personalise and improve your experience on our website and to send you information about relevant products and offers we think you'll love. You can unsubscribe or change your subscription preferences at any time either through your account settings page or within emails you receive from us. We do not sell details of our email subscribers to third parties nor do we buy mailing lists.
Your email address will be used to provide you with order updates (including delivery notifications from courier partners) and notifications of items that have been left in your basket. Your email address will also be used to collect reviews about your purchased products and our performance.
Who we share information with
We share information with third parties only when strictly necessary. For age verification purposes we will ask for your name, address and date of birth; if initial checks fail we will also ask for Driver's Licence or Passport numbers. We share your name and delivery address with Royal Mail and Hermes and also share your email address and telephone number (if supplied) so that you can be supplied with tracking information regarding your order if necessary.
How long we keep your information for
We do not keep your data indefinitely. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.