Earlier this week, the Daily Mail reported that Oxford Dictionaries had named the word ‘vape’ as international word of the year.

Long-time Gamucci customers will be familiar with the phrase. Vaping has become a phenomenon in recent years, as Gamucci continue to lead the sector in quality and innovation.

But how about the other words considered for word of the year? And what was the significance of them?


 Born in 2012 initially as a useful hashtag for the 2014 Scottish independence referendum, the word ‘indyref’ began to seep into the public consciousness as the campaign started to hot up.

On 18th September this year, Scotland decided whether to continue their 307 year union with the UK or to go it alone. 55% voted to remain as part of the United Kingdom, on an astonishing turnout of 84.5%, setting a new turnout record for any vote ever held in Britain.

The chances of ‘indyref’ taking the crown may have been compromised by the fact that the word will likely fade into the history books, though the prospect of another referendum in a generation is not out of the question.


Similar to the referendum above, contactless has enjoyed an increasing amount of exposure during 2014. The technology has recently been rolled out across the London transport network, significantly increasing its popularity and ease of use to pay for goods and services efficiently.

Contactless may have missed out on the crown due to the fact that many millions of people still do not have access. However, most banks are now distributing bank cards with contactless technology.

Next time you go to order a coffee – look out for the symbol. This word and tech is going to be big.

Other words considered for word of the year:

budtender: A person whose job is to serve customers in a cannabis dispensary or shop. This word has come to the fore following moves to legalise the drug for medical use in some US states. It combines bud - slang for marijuana - and tender - as in bartender.

Slacktivism: Actions performed via the Internet in support of a political or social cause but regarded as requiring little time or involvement, for example signing an online petition or joining a campaign group on a social media website. Oxford Dictionaries cited the Ice Bucket Challenge and the No Makeup Selfie as examples.

normcore: A trend in which ordinary, unfashionable clothing is worn as a deliberate fashion statement. Oxford Dictionaries said use of the word peaked in 2014 and remains 'very much alive' despite predictions from fashion pundits that the trend is over.