The ban, which has been long seen as overdue by the industry, will make it illegal for under 18’s to purchase electronic cigarettes. The legislation added as an amendment to the Children and Families Bill to be introduced in Parliament this week, will see retailers and brands alike now having to check ID at purchase, alongside placing warning stickers on e-cigarette packaging.
From the outset, XL Distributors has refused sale of our electronic cigarettes to under 18’s, with warning labels specifically outlining ‘Not for sale to minors – Over 18’s Only’ listed on the packaging. This also extends to our advertising with the same notice listed on all advertisment's.
However until now no legislation has exsited preventing the sale of electronic cigarette to minors, with this instead falling upon the responsibility of the retailer or brand.
The bill entering Parliament this week, will now make it a legal responsibilty of the brand or retailer to prevent the sale of electronic cigarettes to anyone under the age of 18, matching similar legislation for nicotine patches and gum.
Like all responsible electronic cigarette companies, we have always sought to uphold good sales practices, and none has been more strictly enforced than our refusal to sell our electronic cigarettes to under 18’s.
Labour agreed with the amendment, noting that restricting the sale of e-cigarettes to under-18s was a "sensible step".
The Gamucci website also has compulsory age verification upon entering, whereby any response under the age of 18 lead the customer to being 'bounced back' to their homepage, rather than offer the user the selection of products online.
An estimated 1.3m people in the UK use e-cigarettes which were designed to help smokers navigate the smoking ban of 2007.
This follows our previous story noting the inception of legislation in Italy, whereby we welcomed the Italian government’s decision to ban sales of electronic cigarettes to under 18’s, and plead that the UK goverment followed suit.