Welcome to the Gamucci weekly review of e-cigarette news and  stories. At Gamucci we are always trying our keep our customers informed about the latest going-on's in the world of electronic cigarettes

Supplementing our main stories - this compilation will give you a brief snapshot of all the e-cigarette news you may have missed over the past week.

#1 BBC Two’s, ‘Trust me, I’m a Doctor’ test E-cigarettes


Presenter Dr Michael Mosley of BBC Two’s, ‘Trust me, I’m a Doctor’ recently performed a small study which claims to ‘cut through the hype and find out: are e-cigarettes safe?’

The study sought to ascertain the effects of vaping in comparison to smoking tobacco, testing a group of typical cigarette smokers and a group of people who use electronic cigarettes - using samples of saliva, urine and breath that were analysed for levels of different chemicals.

The Test Results

The results were broken into two parts: Nicotine and Carbon Monoxide and harmful chemicals.

Back in 1976 Professor Michael Russell wrote: "People smoke for nicotine but they die from the tar" and this remains true today [Public Health England], Michael Mosley’s study found that vapers receive a similar dose of nicotine to smokers, leading him to argue that “E-cigarettes could provide a viable alternative for smokers who are addicted to nicotine.”

However, the comparison between tobacco and e-cigarettes ends there as the levels of Carbon Monoxide and harmful chemicals found in e-cigarettes were significantly lower than those found in the smoking group, and in fact the e-cigarette control group results were similar to non-smokers.  

Furthermore, the study importantly reflects the results of more comprehensive studies, such as Public Health England’s, which found vaping to be at least 95% safer than smoking.

Michael also met with Professor Peter Hajek, the director of the Tobacco Dependence Research Unit at Queen Mary University of London. Professor believes that e-cigarettes, used as an aid to stop smoking, have the potential to eradicate smoking-related disease and death on the population scale.

Read the full story HERE

#2 Cambridge University study refutes re-normalisation theory

Research from Cambridge University has found no evidence that e-cigarettes increase the appeal of tobacco to children and no data supporting the theory that vaping renormalises smoking.

The study sought to assess whether children should they be exposed to e-cigarette advertisements lead them to wanting to try tobacco smoking, experiment with e-cigarettes or shift their opinion of how dangerous regular cigarettes are.

470 English high school students aged 11-14 were interviewed to find out whether e-cigarette marketing increased the appeal tobacco to kids.

The children were divided into three groups: one was shown flavoured e-cig adverts, the second exposed to non-flavoured e-cig ads and lastly the control group saw no advertising at all.

Prior to the study none of the children were asked how appealing they found either e-cigarettes or regular cigarettes; interestingly the authors found that in all three groups at the end of the experiment the allure of both tobacco and e-cigarettes remained extremely low.

Previously, anti-vaping groups have argued that e-cigarettes advertisements have the potential to lead to the “renormalization of other tobacco products.”

However the authors of the study presented: “Exposure to either set of adverts did not increase the appeal of tobacco smoking, the appeal of using e-cigarettes, or susceptibility to tobacco smoking,”

“We found no evidence that exposing English children aged 11–16 years to adverts for candy-like flavoured and non-flavoured e-cigarettes increased the low appeal of smoking tobacco, the low appeal of using e-cigarettes, or low susceptibility to tobacco smoking. Nor did it reduce the high perceived harm of tobacco smoking,”

Finally the study concluded in their opinion, there is “no support for the re-normalisation hypothesis since exposure to e-cigarette adverts did not increase the appeal of tobacco smoking in this sample of children.”

At Gamucci, we of course support appropriate regulation ensuring e cigarettes do not present a route into smoking for children and non –smokers.

Read the full story HERE

#3 99% of respondents of survey say that they would still be smoking tobacco if not for electronic cigarettes

The second part of our review of the recent Consumer Advocates for Smoke-Free Alternatives Association (CASAA) study about electronic cigarettes focuses on the their findings regarding the role of e-liquid flavours.

With 99% of respondents of survey presenting that electronic cigarettes were the main tool in their stopping of tobacco smoking, participants were asked how using particular flavour categories regularly (defined as at least sometimes in a typical month) effected their switch to e-cigarettes.

Of the e-cigarette users who had completely quit smoking, 72% said that non-tobacco flavours were their predominate choice whilst making the switch; whilst 53% attributed ‘interesting’ flavours as their main reason for successfully switching from tobacco. 

The Gamucci E-Liquid collection has a flavour to suit all tastes so take a look for yourself and see if there is something that interests you!

Read the full story HERE

If you've found a story you think we should be feature we would be delighted to hear from you and invite you to get in touch at the usual places: Facebook / Twitter or email us at mail@gamucci.com