The Royal Society for Public Health (RSPH) have urged Health chiefs across the UK to embrace electronic cigarettes as a tool in their battle against tobacco smoking.

The RSPH has pointed to a trial in Leicester and north-east England that has used electronic cigarettes alongside behavioural support to those wanting to quit tobacco which has proved successful. Athough, Gamucci does not market or suggest using our electronic cigarettes to stop smoking, the position of the RSPH does show the inherent value in the products as a switching tool.

Chief executive of the RSPH, Shirley Cramer said: “Over 100,000 people die from smoking-related disease every year in the UK. While we have made good progress to reduce smoking rates, one in five of us still does [smoke]. Most people smoke through habit and to get their nicotine hit." 

This has led the society to demonstrating their concern that of the 2,072 adults surveyed that nine in 10 regarded nicotine itself as harmful when in fact they argue that Nicotine, in and of itself, is not too dissimilar to caffeine addiction.

Furthermore the RSPH advocates licensing all tobacco sellers so that local authorities can ban sales by any shops that fail to obey legislation such as age restrictions and display bans, the society says, calling also for new “exclusion zones” barring smoking, but not e-cigarettes, outside schools, bars and pubs and in public squares and parks. This idea was encouraged by the results of their survey, with over half of respondents suggesting that they would be more likely to use areas outside bars and restaurants if there were tobacco exclusion zones.

The package put forward by the charity – which includes more than 6,000 public health professionals in its ranks – would, if widely adopted by the government and other authorities, represent the biggest shift in attitudes towards e-cigarettes in the decade since they came on to the UK market.

The Electronic Cigarette Industry Trade Association (Ecita) welcomed recognition that e-cigarettes “have an important role to play in reducing the harm associated with smoking combustible cigarettes”. They were “first, and foremost, a low-risk alternative to lit tobacco, and studies show that users can become smoke-free when using these products,” it said.

“It is unfortunate that so much misinformation has been disseminated about electronic cigarettes in the last few years. This has contributed significantly toward a growing fear and confusion surrounding these products.”

Read the full story, and source for this news on The Guardian