New figures released by ASH (Action on Smoking and Health) have shown another huge increase in people switching to electronic cigarettes. In 2014, the organisations research showed that 2.1 million people in the UK were using electronic cigarettes; however this years research has show an increase to 2.6 million - showing 500,000 have started using e-cigarettes in just one year.

ASH attributes the increase to a rise in the number of ex-smokers using electronic cigarettes. Their research also showed the most popular reasons people gave for using e-cigarettes: to stop smoking completely (48%) and to prevent them from relapsing to smoking (38%). Although Gamucci does not suggest using our electronic cigarettes to quit smoking, these figures do show two predominate reasons why people choose to make the switch.

Deborah Arnott, chief executive of ASH, said: “The number of ex-smokers who are staying off tobacco by using electronic cigarettes is growing, showing just what value they can have.”

ASH said analysis by researchers at King’s College London shows that electronic cigarette use increased amongst ex-smokers from 4.5% in 2014 to 6.7% in 2015, but remained the same among current smokers at 17.6%. Although this increase seems small, this percentage increase attributes to almost all of the 500,000 people who have begun vaping over the past year.

The research further demonstrated that that vaping remains extremely rare amongst people who have never smoked, with just 0.2% of those surveyed falling into this category over the last three years.

However, it is not all good news as ASH also reported on a “worrying” increase in people falsely believing e-cigarettes are as harmful as or even more dangerous than cigarettes, with nearly a quarter of those surveyed (22%) believing this compared to 15% last year.

Arnott stated:  “The growth of this false perception risks discouraging many smokers from using electronic cigarettes to quit and keep them smoking instead which would be bad for their health and the health of those around them.”

Dr Leonie Brose, of the Institute of Psychiatry, Psychology & Neuroscience at King’s College London, mirrored this sentiment by arguing that: “We must clearly communicate the relative safety of electronic cigarettes to smokers.

“The proven harm of tobacco is currently getting less coverage than the much smaller and far less certain harm from electronic cigarettes. We owe it to smokers to provide them with accurate information.”

Another trend spotted from the research was movement of e-cigarette users away from cigalike products towards refillable tank models, like the Gamucci Vitesse. While cigalikes, named after their resemblance to tobacco cigarettes, were used by more than half (55%) of vapers last year, the tank model, which looks quite different from cigarettes and comprises of a container that can be refilled with e-liquid, are now puffed on by two-thirds (66%) of e-cigarette users.