Last Wednesday as you may or may not know was National No Smoking Day. Running since 1983, No Smoking Day celebrates the tobacco free lifestyle, encouraging smokers to give up their cigarettes for the day, but this year there was a new champion of the event: the electronic cigarette!

Research published by University College London (UCL) published on Wednesday to coincide with the event showed the meteoric rise of the electronic cigarette in the last twelve months.

According to academics at one of Britain most influential and respected Universities, more than one million smokers used an e-cigarette in a bid to kick their habit last year accounting for more than two fifths of Britain 2.6 million smokers who tried to quit last year. Compare this to only 26% of people who used a licensed nicotine product like patches or an inhaler in their attempt.

Robert West, professor of health psychology at UCL said "E-cigarettes have overtaken more traditional methods as the most widely used support for smokers wanting to quit,"

"Their impact on public health at present comes from attracting people who would otherwise have tried to stop without any useful form of support.

"We estimate that e-cigarettes have probably helped around 20,000 smokers to quit each year, that wouldn't have otherwise."

Let’s reiterate that number 20,000! That is 20,000 smokers who wouldn’t have otherwise stopped! An incredible public health success – we’re sure you’ll agree!

Mike Knapton, associate medical director at the British Heart Foundation added, although he believes more research needs to be completed to analyse long-term effects of making the switch to electronic cigarettes that in his opinion “e-cigarettes are much less harmful than smoking cigarettes”

"This unique study shines a light on just how popular e-cigarettes have become as an aid for smokers trying to quit and we need to listen to what is helping people the most on their path to a smoke free life."

Please note - Gamucci e-cigarettes are simply an electronic alternative to tobacco.

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