According to researchers in the UK who looked at the quit smoking rates from 2006 to 2015 e-cigarettes may have contributed to an increased number of smokers who have “actually managed to stop.”

Please note Gamucci cannot and does not recommend using e-cigarettes to stop smoking tobacco.

A study conducted by researchers from University College London (UCL) and Cancer Research UK estimates that “18,000 people in England became long-term ex-smokers in 2015 as a result of taking up vaping.”

The research published in the British Medical Journey has received national media attention from the likes of the BBC, Guardian and Independent.

The researchers looked at data from the Smoking Toolkit Study from 2006 to 2015 and the NHS Stop Smoking Service - following the journey of just over eight million people who had set a date to stop smoking.

They say that over this period they found that “attempts to stop smoking had stayed roughly the same, but e-cigarette use was associated with a greater chance of success.”

Alison Cox, director of prevention at Cancer Research UK, said: “Giving up smoking can be really tough. It’s important to remember that getting support from stop smoking services is still the most effective way to quit.

“E-cigarettes can play a role in helping people quit and the evidence so far shows e-cigarettes are much safer than tobacco. This study shows the positive impact they've had on helping people give up the deadly addiction.

“This study reassures us of the promise these products have.”

The popularity of electronic cigarettes has increased hugely since the launch of Gamucci as the first e-cigarette brand in Europe, and now nearly three million people in the UK vape. This increase in usage has led to vaping being the most popular smoking alternative - replacing nicotine patches and gum.

Professor Robert West at UCL, the leader of the research team, said: "The increased prevalence of e-cigarettes in England does not appear to have been associated with a detectable change in attempts to stop smoking.

"However, the increase in e-cigarette use has been associated with an increase in success of quit attempts."

The results of the study coincide with findings from medical research group the Cochrane Collaboration that found “e-cigarettes can increase success rates for smokers who are attempting to stop.”

This review is based on two randomised controlled trials involving more than 660 individuals, which found more than double the amount of smokers who used an electronic cigarette with nicotine over those without nicotine were able to avoid smoking for at least smoking six months.

The co-author of the Cochrane review, Jamie Hartmann-Boyce of the University of Oxford, explained that according to their research “electronic cigarettes that contain nicotine can help people stop smoking,” adding that “In the short- to medium-term we didn’t find any evidence that they were associated with any serious side-effects.”

Dr Britton said: "This significant year-on-year fall indicates that something in UK tobacco control policy is working, and successful quitting through substitution with e-cigarettes is one likely major contributor."

Prof Linda Bauld, of Cancer Research UK, said: "The British public have voted with their feet and are choosing to use e-cigarettes. This is a positive choice, and we should promote it."

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Read the full story on the BBC HERE