The conclusion of the UK's Royal College of Physicians 200 page report into electronic cigarettes and their effects revealed resounding evidence e-cigarettes are "much safer than smoking and aid quitting tobacco."
The leading medical body now argue that e-cigarettes should be offered to smokers, and their use encouraged across the United Kingdom to help with quit attempts.
The organisation which represents 32,000 doctors say that with the right checks and measures, vaping could improve the lives of millions of people.
Furthermore, they say fears that e-cigarettes are a gateway to smoking are unfounded.
Their report shows that since 2012, e-cigarettes have overtaken nicotine patches and gum to become the most popular smoking cessation aid in England.
Currently roughly one in 20 adults in England use an electronic cigarette like Gamucci, with nearly of all these ex-smokers or current smokers seeking to cut down on tobacco consumption or to quit entirely.
This new research has added further credence to Public Health England’s statement last year that e-cigarettes are at least 95% safer than regular cigarettes.
The organisation also presents that those who use e-cigarettes or prescribed medications - with support from their doctor - are more likely to quit permanently.
Prof John Britton, who co-authored the RCP report, says e-cigarettes are extremely positive for public health and should be "encouraged and endorsed".
He said: "The public need to be reassured this is not a new nicotine epidemic in the making. E-cigarettes have very little downside and a lot of potential benefit."
Professor John Britton has previously name checked Gamucci on BBC Radio 4, which you can listen to here:
A Department of Health spokesperson said: "The best thing a smoker can do for their health is to quit smoking. "We know that there are now over a million people who have completely replaced smoking with e-cigarettes and that the evidence indicates that they are significantly less harmful to health than smoking tobacco.
"We want to see a wide range of good quality e-cigarettes on the market including licensed products whose safety, quality and effectiveness are independently assured."
Professor Jane Dacre, President of the Royal College of Physicians, said: “This new report builds on existing work and concludes that, for all the potential risks involved, harm reduction has huge potential to prevent death and disability from tobacco use, and to hasten our progress to a tobacco-free society. With careful management and proportionate regulation, harm reduction provides an opportunity to improve the lives of millions of people.”
Read the full story on the BBC HERE