Representatives from Bristol City Council took to the streets last week with the goal of converting the cities’ smokers to vaping.
A team from the council led by Councillor Fi Hance used the strong message of the effects of carbon monoxide on the body to encourage the people of the city to have their carbon monoxide levels tested so they could show the difference in results between smokers, and those who have made the switch to e-cigarettes like Gamucci.
Councillor Fi Hance, Assistant Mayor for Neighbourhoods with responsibility for Public Health, said: "Smoking is the biggest preventable cause of death in England, so I'd encourage smokers to try anything they can to quit.”
“The advice from Public Health is that for people who are long-term smokers, e-cigarettes are a much better option than smoking tobacco – and they can be an effective quitting tool.”
“E-cigarettes still provide nicotine, which is what people smoke for, but without the damaging tar, toxic substances and carbon monoxide which cause the serious health problems.”
Marcus Munafò, Professor of Biological Psychology at Bristol University and an expert in the field of e-cigarettes, said: "Like many things in life e-cigarettes are not totally risk-free, but compared to smoking they cause a fraction of the harm.”
“If smokers can switch to vaping that's a good thing – and people should try to switch completely rather than smoke and vape. Many people don't realise that e-cigarettes are much less harmful than smoking or aren't sure – and that is something we need to address."
Public Health England estimate e-cigarettes to be at least 95% safer than smoking tobacco.
Research shows that around 21.3 per cent of Bristol residents are smokers, and the council has pushed full force with this message as they say e-cigarettes can reduce harm and help people make the shift away from smoking tobacco; pointing to research that shows smokers can triple their chances of a successful quit attempt by using an e-cigarette combined with attending their local support to stop smoking service
Please note Gamucci is simply an electronic alternative to tobacco.